Electrolit lands multiyear Tennis Canada deal

Electrolit has become the official hydration partner of Tennis Canada and the National Bank Open presented by Rogers in a multiyear deal that starts at the 2026 tournament in Toronto and Montréal. The partnership gives the brand court presence, sampling, and fan activations at one of tennis’s biggest combined women’s and men’s events.

Why it matters: - Electrolit is gaining a larger platform inside North American tennis as it expands beyond retail into live sports marketing. - The deal puts the brand in front of fans and players at the National Bank Open, a WTA 1000 and ATP Masters 1000 event. - Tennis Canada gets a new hydration partner tied to its flagship pro tournament and national team ecosystem.

What happened: - Electrolit announced a multiyear partnership with Tennis Canada. - The brand is now the Official Hydration Partner of Tennis Canada and the National Bank Open presented by Rogers. - The partnership begins with the 2026 National Bank Open, scheduled for Aug. 1-13, 2026, in Toronto and Montréal. - The women’s field will be staged at Sobeys Stadium in Toronto. - The men’s field will be contested at IGA Stadium in Montréal.

The details: - Electrolit will have court-side branding at both venues. - The brand will also set up activation spaces and fan engagement zones. - Electrolit plans on-site sampling in high-traffic spectator areas throughout the tournament. - The partnership includes designated hydration touchpoints supporting athlete performance areas behind the scenes. - The agreement extends beyond the National Bank Open to Tennis Canada’s Davis Cup and Billie Jean King Cup programs. - Tennis Canada said the multi-year partnership will help support its investment in the growth and development of tennis for Canadians. - Electrolit is available in six flavors at retailers including 7-Eleven, Circle K, Couche-Tard, Shoppers Drug Mart, Loblaws, Metro, Amazon, and more. - Electrolit’s formula includes sodium, chloride, calcium, potassium, magnesium, and glucose for electrolyte absorption. - More information is available at the company’s website.

Between the lines: - The partnership builds on Electrolit’s broader push into tennis after being named the Official Electrolyte Beverage of the US Open. - Electrolit is also backing ATP tour player Emilio Nava during the 2026 season. - The sponsorship reflects how hydration and recovery brands are using major tennis events to reach both elite athletes and fans. - Tennis Canada is using commercial partnerships to fund sport development while adding fan-facing activations to its marquee event.

What's next: - Electrolit’s first major test in the partnership will come during the Aug. 1-13 tournament window in Toronto and Montréal. - Fans can expect on-site activations, sampling, and branded hydration touchpoints at both venues. - The broader partnership is expected to continue across future Tennis Canada events during the multiyear term.